Before now I somehow missed Gwen Stefani's promo It's full of Alice references. Wonder who designed it - it's visually brilliant.

Pop Promos - Film Folk Art

Will people look back on the late 20th and early 21st century as a time when the art of short filmmaking is at its height? I think so. There is such a lot of good work out there linking words, music and visual images.

I know the critics don't pay much attention because promos are commercial and therefore limited in their scope, but despite the commercialism they are a kind of folk art of film.

Not made BY the common folk, but made FOR them, to be as appealing as possible. Well anyway, that's my opinion, as a common folksperson.